Tuesday, June 06, 2006

Lamppost Campaign


It's all about tolerance. Postform will be transforming into lamp-post-form for the duration of the pro-active campaign advocating more tolerance in the Maltese islands. This campaign is intended as a positive reaction to the negative wave of intolerance that is currently being witnessed in the Maltese islands. We believe that the source of intolerance is misunderstanding and misinformation and that the best way to combat intolerance is to inform and communicate positively.

We believe that the darkness is at the source of all the negativity and it is the light of information and positive thinking that can break through the barriers of misinformation. It is for this reason that we have adopted the lamppost as our symbol. Every individual is a potential lamppost whose light fills in another corner of darkness.

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